Watch the info video!
Over the past years, we've had the pleasure of meeting over 20 000 sales organizations. We saw how the best sales organizations do prospecting, what their sales process looks like and how they measure their activities and we put our insights together into a Sales Playbook. In Vainu's Sales Academy trainings, we want to share our insights with you.
You learn about the most relevant studies and the best B2B sales practices and tips, and in the workshops, you apply this to you own Sales Playbook – your improved way to do sales.
Each of the four trainings focus on different part of the Playbook:
Part 1: Kick Start to Sales Playbook
Part 2: Prospecting
Part 3: Sales Process from Lead to Deal
Part 4: KPIs & Tools
The trainings are held in Helsinki city center at 9:00-13:30. Team size is limited to max. 5 persons/customer.Training cost 200€/person/training. Trainings are in Finnish.
The first part of Vainu Sales Academy is an introduction to the Sales Playbook; the idea, the value and the content. We help you to choose the best way to get started and give a kick start to your team to start improving the way they do sales. Our aim is to give you lots of practical tools, tips and advice, and show you the studies to back it up. How to use company data in your sales? How to bring sales and marketing closer together? How to measure your activity levels?
Head of Customer Engagement
Prospecting = identifying potential sales opportunities from new and old customers. It is the first step of the sales process and also the most important one. This is why the second part of Sales Academy focuses on Prospecting.
Based on what we have seen, there are two things that tremendously improve a sales team's prospecting: Clarifying the Ideal Customer Profile and writing a systematic prospecting process. In the Prospecting-training, we give you the tools and best practices to do this, so you consistently find enough prospects to fill you pipeline.
Customer Engagement Manager
A steady deal flow is a result of systematic work and smart habits. In the third part, we concentrate on the different stages of the sales process from booking a meeting to closing a deal. Finland best sales organisation in 2018 (yes, thats us ;) ) shares the relevant theory, tips, and experiences, and your team decides how they improve the way they work, what habits that requires and how should they implement that already tomorrow.
We all know that once you can repeat something, you can measure it, and then you can improve it! The last part of Vainu Sales Academy is all about how to improve your activities and results.
We discuss how to measure your sales so you can understand how the engine works and where it can be adjusted. How the amount and quality of activities in your sales process effect your end results? We also show you different tools that your can start using to make measuring easier. Data --> Transparency --> Insight --> Motivation.
Sales Team Lead
90 % Kick Start attendees want to attend other modules
95 % attendees got concrete ideas that they will implement to improve their sales
80 % of all attendees were happy or extremely happy
"A lot of new ideas! At least 120 light bulb moments. The most important ones about systematic sales.”
B2B sales manager at
Toyota Autotalot Oy
"I saw genuine enthusiasm and interest in our team! We've never had such inspired discussion!"
Director Sales and Marketing at
"Interesting to learn about The Sales Playbook. It is the structure we can use in our organisation."
Sales Manager at