During the first 9 months of using Vainu, Heinon Tukku has found 450 fresh leads and generated contracts worth 6 million euros.
Heinon Tukku is a traditional wholesale company based in Helsinki. To prosper at this industry, it's essential to be the first to ask when a need arises. With Vainu, Heinon Tukku can beat the competition, and during the first 9 months of use, they've generated contracts worth an estimated 6 million euros from Vainu originated leads.
Heinon Tukku is a traditional family owned wholesale company, initially found in 1899. The company started as a small business selling meat at a marketplace in Helsinki and has since grown to a corporation that generates more than 250 million euros of revenue per year.
Oskari Lammi, Heinon Tukku Key Account Manager, is a former Gigantti employee (Read the Gigantti case study here) and a Vainu-veteran. When he started at Heinon Tukku, one of the first things he did, was to suggest his manager taking a look at Vainu. Vainu salespeople gave Heinon Tukku management a presentation and a week after Oskari starting at the company, Heinon Tukku began using Vainu.
In sales, timing is essential. Being the first to ask, increases chances of winning the deal dramatically. For Heinon Tukku, the most typical customer is either a hotel or a restaurant. In the latter category, new companies arise daily, and every new restaurant usually needs a wholesale partner. In Vainu, it's possible to keep track of new companies born in the chosen industry. "I've acquired several new accounts by simply following the reports of new companies from Vainu. In this business, being the first is being the winner!" Oskari states.
Acquiring new business is not the only field that benefits of imminently reacting salespeople. Heinon Tukku diligently follows the signals from their current customers and is acts when a signal of - for example - a customer raising a new place of business breaks out. Understanding the existing customer base is essential for the wholesaler as adequate time is required to adapt their purchases especially when a hotel or a restaurant of a larger magnitude establishes.
In addition to this, Oskari follows signals from accounts that he desires to have. "In a few cases, I've received notification of change of ownership at a company I'd like to have as a customer and won a deal after contacting the new owner." When asking whether he would have won these deals without Vainu, Lammi is quick to answer: "Maybe, if I was fortunate, but seriously: definitely not."
"I've acquired several new accounts by simply following the reports of new companies from Vainu. In this business, being the first is being the winner!"
Key Account Manager
Vainu saves Heinon Tukku up to 50% of the time used on sales prospecting and - as said - reveals possibilities otherwise undetected. Oskari and his colleagues find up to 60 leads every month with the tool and have conducted 450 Vainu-originated meetings during the nine-month period that they've used Vainu.
Of these meetings, the team has managed to sign contracts which value estimated 6 million euros.
A decent ROI for a single tool.
Vainu is becoming an even bigger part of our growth, because we’re expanding to new markets. Denmark, Norway, Finland, Netherlands are all countries where we don’t have existing relationships or knowledge about the company landscape.