GetAccept trusts Vainu's expertise in sales and has grown 300% yearly, thanks to the co-operation.
GetAccept is a high-growth startup developing an e-signature tool that helps users communicate with the customer while signing the contract. At the end of 2016, GetAccept faced a challenge: the number of new prospects was going down, and they needed a tool to keep their pipelines full. Out of the different options, GetAccept chose Vainu.
GetAccept is a Nordic startup that offers a sales enablement tool for maximizing the probability of closing deals. They do this by combining top-notch e-signing functionalities with various ways to communicate with a customer throughout their signing process.
The company has 70 employees and has increased their revenue by 300% year over year, since starting the business in 2015. GetAccept has always had ambitious growth goals, but at the end of 2016, they realized that salespeople lacked the ammunition in their sales pipeline to hit their targets. The company was also planning expansions to new markets, where they had limited knowledge on the business landscape.
Anders Holmberg, the Chief Sales Officer of GetAccept, explains the role Vainu has played in their success: “Before Vainu, we spent a lot of time looking through our CRM, trying to find leads based on previous discussions. We were using Google and Linkedin, but lacked a complete overview of the potential markets we were focusing on.” The manual labor yielded diminishing returns, which led Holmberg to think of more advanced alternatives to add opportunities for their sales organization.
In addition to the lack of prospects, GetAccept was also planning to expand their business to new markets, where they had little knowledge of the local business landscape. They evaluated various sales intelligence solutions, and after meeting with different players, Vainu seemed to offer the most holistic solution for their challenge: An all-encompassing set of data and insights, on companies in multiple markets, combined with the expertise on how to run a high-performing sales organization.
During the two years of co-operation, GetAccept has taken advantage of Vainu's information while expanding to Norwegian and Danish markets, and the co-operation is only getting started. According to Holmberg, "Vainu is becoming an even bigger part of our growth, because we’re expanding to new markets. Denmark, Norway, Finland, Netherlands are all countries where we don’t have existing relationships or knowledge about the company landscape."
"Vainu is becoming an even bigger part of our growth, because we’re expanding to new markets. Denmark, Norway, Finland, Netherlands are all countries where we don’t have existing relationships or knowledge about the company landscape."
Chief Sales Officer, GetAccept
When a new company starts acquiring its first customers, employees use their internal networks to find sales opportunities. Eventually, internal networks won't be enough for a hungry sales team. Sourcing new opportunities is what Vainu does for GetAccept, by offering data and insights of their focus markets.
As both Vainu and GetAccept are constantly in flux, the two work closely together, finding new ways to get ahead. In the future, the plan is to automate lead generation in GetAccept's CRM, which would minimize the need for manual prospecting.
Holmberg visions a future where AI does all the prospecting and leaves only the human communication for the sales reps: "Here are five prospects, based on the data, these are the ones you should spend your time on."
It's safe to say that's the direction Vainu is heading in as well—more to come.