Eigenlijk Alles generates +15% more revenue with the help of Vainu’s
sales prospecting platform
Eigenlijk Alles provides all the services needed to grow your business. This varies from lead generation through cold calling, all the way to strategies like guerrilla marketing or marketing automation.www.eigenlijkalles.nu
Eigenlijk Alles helps organizations take full advantage of online marketing and sales opportunities by helping them execute sales and marketing in an affectionate way; from the heart, where the customer is king. To work as efficiently as possible and stay ahead of their competitors, they started using Vainu in their sales toolkit.
Eigenlijk Alles is driven by a different purpose than some other companies: they want to add as much value as possible, instead of making as much money as possible. With the help of Vainu, they can get in contact with those companies who have a specific pain point they can solve right away. This way they always contact potential customers at the perfect moment, adding value and living out their own mission.
"Vainu has become a crucial part of our sales process within the first 2 months after purchasing. Making a relevant selection of companies with Vainu takes a matter of minutes instead of hours. We get daily reports with up-to-date data about all the companies in our ideal customer profiles. Next to that, we receive notifications whenever new prospects that are not in one of our ideal customer profiles indicate they have a demand for our services," Rogier Gigengack from Eigenlijk Alles explains.
"A good example of Vainu's added value is that before we used the platform, we could only filter out companies based on SBI-codes, which is the Dutch variant of NCL. Of course, this brought us some (mediocre) leads, but it was incredibly time consuming to find the truly valuable ones. With Vainu, we can combine filtering on SBI-codes with certain keywords on websites. This way we aren't just limited to filtering on an industry, but we can find organizations with a specific focus or specialization. Next to SBI-codes and keywords on websites, we also add employee count and revenue to our search query to find companies that are highly relevant to us. All of this results in more valuable leads, higher conversion rates and more revenue."
Vainu is a must-have in a modern and innovative sales toolkit which is ahead of it's time. We definitely need Vainu to become the #1 player in our market.
Eigenlijk Alles has been able to generate +15 % more revenue with the help of Vainu. "The amount of relevant leads that we receive weekly has increased by 70 %! I think the reason it hasn't increased with 90 or 100 % is that we can still further improve our ideal customer profiles and the filters we use in Vainu," says Rogier Gigengack. Eigenlijk Alles received a positive ROI on their Vainu investment within 2.5 months.
Our investment in Vainu has been profitable, no doubt about it. All our salespeople appreciate the tool, it helps them save valuable time and makes it easier for them to come well-read to every sales and customer meeting.